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LAB

Emerging Narrative - story craft for vertical, immersive, and interactive mediums.

Triforce Lab develops original IP and partners with brands to build storytelling in mediums that are still finding their grammar. Vertical horror designed for the scroll. Immersive worlds with real narrative structure. AR overlays that extend streaming video into game, story, and undisruptive advertising. London-based, working globally.

Story over screen.

AR overlays that sit on top of streaming video - extending narrative, layering games, surfacing undisruptive advertising that audiences actually engage with. The medium between TV and game.

Gamification · Extended Narrative · Undisruptive Advertising

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Story for the scroll.

Vertical horror built for the way people actually watch now - phone in hand, thumb on the screen. We're developing original short-form horror IP from the ground up, powered by NARO, our in-house AI story engine. Not film cut down to fit. Story built for the format.

Vertical Horror · NARO Story Engine · Global Folk Horror

AI-assisted storyboard · vertical horror in development

Story in space.

Immersive worlds you move through, not just watch — XR and spatial experiences built with real narrative structure, not tech demos. We develop original immersive IP and partner with brands to create worlds audiences step inside. The narrative world expands into virtual space.

Immersive IP · Brand Worlds · Spatial Narrative

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VR experience · TFO (in development)

Lab works across all three pillars — original IP, brand collaborations, and strategic partnerships. We're selective. If your project belongs here, get in touch.

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